Building eCommerce websites: Which eCommerce Platform is the best?
Building eCommerce websites is now easier than ever thanks to the sophisticated eCommerce platforms which are available to all existing and future business owners. The good thing is that there are many platforms out there, but the only downside, in this case, is that you have to do research before you decide which one to use. To spare you from this research, we have gathered our team of experts that have analyzed the best options which are currently available on the market. Here’s what they have found.
For starters, we have BigCommerce on this list of great eCommerce platforms. This option offers an excellent selection of built-in features as well as a myriad of customization features. What’s interesting is that BigCommerce can be used by both startups and enterprises with a long history. After all, this is the main reason why giants like Natori and Toyota use BigCommerce.
BigCommerce is known for many things including great uptime, sophisticated security, access to many payment options and many native integrations with useful applications which are usually used by eCommerce users. To be honest, BigCommerce is considered to be a little bit expensive and you probably have to learn a few things about building and running eCommerce sites if you use BigCommerce, but many users say that it’s worth it.
When it comes to WooCommerce, we have to say that this is a free WP plugin. With its help, you can transform your current regular WordPress website into a modern online store. Today, WooCommerce is one of the most used platforms of this kind across the globe. What’s great is that this option comes with a unique shopping cart and payment processor which guarantees safety. WooCommerce is an open source platform and a great solution for small businesses which are planning on using WordPress.
Another positive thing about this platform is the fact that it’s free. Of course, you can pay a certain fee if you want to get full shopping cart integration and a few other helpful options. But, there’s a downside too. Namely, WooCommerce doesn’t work well for businesses that are scaling fast. In many cases, this platform has become too slow for users that kept adding new products and got many sales.
Wix is not a classic eCommerce platform. This is a website builder that can be used by eCommerce users too. According to many experts, one of the best things about Wix is its simplicity. So, if you are new into this world, Wix might be a good solution for you. There are over 70 free themes on this platform and setting up a website is very easy. Of course, you can’t expect to find fancy features here, but the platform has everything you need as a small merchant.
Just like in the case of WooCommerce, this is not the best option for sites that are scaling fast. A rapid change like this can make your eCommerce site slower. Yet, there’s another thing that makes Wix a good option and that’s the low cost of their online store hosting package.
Salesforce Commerce Cloud
Salesforce Commerce Cloud, also known as Demandware in the past, is an eCommerce platform based on cloud technology focused on B2C retailers. This product is part of the Salesforce suite and provides excellent integration options including integration with a wide range of CRMs as well as with marketing apps. So, in case you are already using Salesforce products and you are an enterprise-level business, you will definitely find Salesforce Commerce Cloud helpful.
But, these are not the only features offered by this platform. In addition, you can manage orders, customize your website and find many tools that can help you manage international sales. What’s great is that Salesforce Commerce Cloud is able to manage a high number of sales and visitors. However, this option is a little bit expensive and that’s why it’s usually used by enterprise-level users.
If you are looking at top lists of the best platforms for building eCommerce sites, you will probably find Shopify on them. This is a very popular Commerce platform which is used on every continent. There are a few strong selling points when it comes to this platform, but what most people like about it is the simplicity and the ability to launch an online store in a short period of time even without technical knowledge and skills. That’s why many small eCommerce business owners are using this platform. Shopify doesn’t have any problems handling low order volume.
For their users, they have created a few different packages. Basically, the price of these packages depends on the number of features and the number of orders you are expecting on a monthly basis. However, generally speaking, Shopify is an affordable option.
Big Cartel is another popular eCommerce platform, but this time the platform is focused on artists looking for a way to sell their artwork. This platform comes with many free themes, but every user has the freedom to create his own theme too (if he or she knows to code). There are few other things that make Big Cartel a good option including inventory tracking features, a chance to utilize a custom domain, getting sales statistics in real time and more.
There are a few packages available at Big Cartel and the cost depends on the number of products you have listed. You can list up to 300 products with the help of their most expensive package. Overall, Big Cartel is a good option for artists and creative sellers.
Volusion might not be as popular as Shopify, but it’s also good for new eCommerce site owners. They have a few different packages which you can change as your business grows. Regardless of the package you’ve selected, you will have a chance to use one of the many free themes. You can also create discount codes and create a blog too. What many experts dislike about Volusion is the low number of apps and integrations in Volusion.
(You may also want to read about online business in India: https://www.shopify.in/blog/topics/design)